Rural decline is a global concern, and Ecosystem Services (ES) play a crucial role in rural revitalization and the Human Well-being (HW) of residents. This study investigated 9 revitalization cases in Shandong province, China, with both quantitative and qualitative methods, and confirmed the impact on HW derived from ES, using a consolidated assessment framework consolidating four ES dimensions from a human well-being perspective generated based on Japan Biodiversity Outlook (JBO) and Millennium Ecosystem Service Assessment (MA), as well as one dimension of economic/social impact. As a result, 4 common types of rural revitalization were identified: (A) Large-scale Agriculture, (B) Local Specialty/Brand Making, (C) Industry Integration, and (D) Urbanization Village, based on actors, core industries, and key revitalization activities. With statistical analysis, significant differences of 11 subjective evaluation indicators collected through semi-structured interviews with residents were tested among individual cases and among various type groups, meanwhile traced the specific reasons and mechanisms underlying the differences. Using TOPSIS analysis, we found that urbanization-led revitalization (D) excels in economic/social dimensions but lacks in "Interaction with nature and health" and "Life and culture with nature." In contrast, agriculture-based revitalization activities (A and B) offer a more balanced impact on various ES dimensions. The well-being of residents varies based on how they utilize and connect with nature. These findings suggest that fostering a positive exchange of ES, well-being, and capital between rural and urban areas can enhance the resilience of the rural-urban system. This insight is particularly relevant for addressing urban-rural imbalances in developing countries experiencing urban expansion and rural decline.