Escape responses (reaction to a threatening stimulus) are widespread in the animal kingdom and are important in explaining survival rates. In recent years, it has become apparent that individuals differ consistently from one another in their behaviour, often called 'animal personality' variation, which has important ecological and evolutionary implications. In this context, boldness refers to the extent to which animals take risks when engaging in behaviours such as foraging or exploration. While it is widely accepted that the trade-off between exposure to predation risk and the benefit gained from it (e.g., greater access to food) generates personality variation in boldness, how and why bolder individuals are more likely to be preyed upon remain to be investigated. I conducted experiments to study the escape reaction of fish three-spined stickleback (Gasterosteus aculeatus) when exposed to a heron decoy. Results show that boldness (tendency to first leave the shelter) is associated with higher food intake and longer exploration time. While bold fish show a faster escape response, their escape is highly impaired due to food consumption. In this talk I will explain how the relationship between boldness and food intake can explain the maintenance of different tactics in the wild.