Agricultural damage caused by wildlife have been serious problem in Tochigi Prefecture. To reduce human-wildlife conflicts, the prefecture launched the Model District Program from 2010. In this program, several villages were designated as model districts, and the prefecture offered seminars and field trips regarding wildlife to residents. The purpose of this study was to evaluate the effectiveness of this program. We conducted interviews to participants of the activities, and questionnaire survey to residents of the model villages. Interviews revealed two main issues that the program is facing; 1) how sustainably the interventions can be conducted by residents and 2) how to let non-farmers participate in activities. Survey revealed that in Village A, 68% (n=46) of respondents knew about the seminar and 27% (n=25) actually participated it while in Village B, 48% (n=79) of respondents knew about the field trip and 12% (n=24) participated it. Residents who participated in the activity had higher knowledge regarding wildlife (Village A: F=5.90, p<0.05/ Village B: F=28.20, p<0.01) and were more confident that they could prevent wildlife damage (Village A: F=5.41, p<0.05/ Village B: F=23.71, p<0.01) than those who did not participate in activities. We made some suggestions to improve the effectiveness of activities based on the results of this study.